Case Studies
Real-world brand activation stories from 200+ cosmetic display programs across Sephora, Ulta, department stores, duty-free, and mass retail
How to Read These Case Studies
Each case study documents the full program lifecycle: brand brief, retailer target, engineering decisions, production timeline, rollout results, and post-launch iteration. Use them as reference for your own program scoping — most brand program managers read 3-5 cases before engaging HileDisplay to understand what's possible and what to expect.
Case Study Categories
Specialty Beauty Retail
Sephora, Ulta, Space NK, Douglas brand-bay activations.
Department Store Counters
Macy's, Nordstrom, Selfridges luxury fragrance and prestige skincare counters.
Duty-Free & Pop-Up
Airport travel retail and mall pop-up activations across NA / EU / APAC.
Indie Brand Launches
DTC-to-retail brand transitions with 10-to-500 bay scale-up programs.
Featured Case Studies
Sephora K-Beauty Bay Activation
200-store K-beauty brand-bay rollout with glass-skin LED + multi-SKU themed tiers.
Perfume Counter Department Store Rollout
500-counter luxury fragrance program across Macy's NA with LED + lockable.
Indie Brand Ulta Launch
DTC-to-retail brand launch — 10-bay pilot scaled to 500-bay Ulta NA rollout.
Why These Cases Matter
Real Outcomes
Each case documents actual sell-through, shrink reduction, and retailer scale-up.
Engineering Decisions
Specific decisions on LED tuning, lockable type, material grade documented.
Production Timelines
Week-by-week timelines from brief to in-store rollout.
Post-Launch Iteration
6-month iteration cycles documented for your roadmap planning.
Case Study Track Record
Case Studies FAQ
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