Private Label Cosmetic Display
Our proven base designs with your brand identity — fastest path to retail, lowest MOQ
Private Label vs OEM vs ODM
Private Label is the fastest, cheapest, and lowest-MOQ engagement model — ideal for early-stage indie brands, pop-up activations, and trade show booths where custom tooling amortization isn't economical. We maintain a catalog of 50+ proven base designs across all 7 form factors (counter tray, rotating tower, wall bay, floor rack, display case, illuminated, organizer) and all 9 SKU categories (lipstick, face, eye, brush, nail, skincare, perfume, K-beauty, sun care). You choose a base design, customize with your Pantone colors + laser-cut logo + silkscreen graphics, and your fixture ships in 25-35 days with 25-unit MOQ. 500+ indie brands use private label as their first retail fixture.
Private Label Specs
MOQ: 25 units (lowest in industry)
Lead Time: 25-35 days
Base Design Catalog: 50+ proven designs across all form factors and SKU categories
Customization: Pantone PMMA, laser-cut brand logo, silkscreen graphics, custom tier spacing within base chassis
Retailer Compliance: base designs pre-compliant with Sephora RLP, Ulta vendor, Walmart MSCP
Cost: $60-$400 per unit depending on form factor and customization depth
Scale Path: private label → ODM (when MOQ grows) → OEM (when your brand wants full design ownership)
Private Label Highlights
25-Day Lead Time
Pre-built base designs skip tooling — fastest path to retail in industry.
25-Unit MOQ
Lowest in industry — ideal for indie launches and pop-up activations.
50+ Base Designs
Catalog spans 7 form factors and 9 SKU categories — retailer pre-compliant.
Pantone + Logo Custom
Pantone PMMA + laser-cut logo + silkscreen graphics applied to base chassis.
Why HileDisplay for Private Label
500+ Indie Brands
Used by 500+ indie brands as first retail fixture — proven first-launch path.
Pre-Compliant Base
All base designs pre-compliant with Sephora RLP / Ulta / Walmart MSCP.
Smooth Scale Path
Private Label → ODM → OEM as brand grows — no vendor switch.
$60-400 Per Unit
Most affordable engagement model with full retailer compliance preserved.
Private Label Impact
Private Label FAQ
Launch Private Label Fast
Send us your brand spec and desired form factor — we'll quote a base design in 24 hours.