About HileDisplay
Three decades of engineering acrylic for the world's beauty retail floor
Founded 1996 — A Cosmetic-First Acrylic Manufacturer
Shenzhen HileDisplay Co., Ltd. was founded in 1996 by a team of acrylic engineers who recognized that beauty retail had unique fixture requirements that generic POP-display factories couldn't meet. From day one, we focused on the cosmetic vertical: lipstick, perfume, skincare, and the emerging color cosmetic market. Over three decades, we've grown from a single-workshop start-up to a 10,000m² facility employing 100+ specialists across design, fabrication, finishing, and quality control. Today, our displays sit in department-store beauty halls, drug-store endcaps, and brand-bay activations across 120+ countries — built one custom job at a time.
Our Mission & Vision
Mission: To engineer cosmetic displays that elevate every beauty product on the retail floor — combining structural precision, brand storytelling, and shopper-first ergonomics.
Vision: To be the most trusted custom acrylic cosmetic display partner for the world's leading beauty brands and retailers — recognized not for size, but for the depth of cosmetic-vertical expertise.
By the Numbers
Our Story
Founded in Shenzhen
HileDisplay opens its first acrylic workshop with a focus on cosmetic POP displays.
First International Client
Begins manufacturing for European beauty brands; pioneers low-MOQ Private Label model.
ODM Design Studio Launch
Establishes in-house industrial design team with retail merchandising specialization.
Expansion to 10,000m² Facility
Moves into purpose-built factory with dedicated cosmetic-display fabrication lines.
3D Rendering & Virtual Prototyping
Launches digital prototyping service — clients approve designs before physical samples.
Sustainability Initiative
Introduces recycled acrylic line and water-based finishing across all OEM programs.
Cosmetic-Vertical Site Launch
Relaunches as a cosmetic-only specialist, retiring the multi-industry positioning.
Meet the Team
I love the cosmetic display industry because my work makes brands look beautiful on shelf. Reach out anytime via email or WhatsApp.
Fanny
Senior Account Manager — Global
15 years designing for beauty retail. Specialty: brand-bay layouts and pop-up modular systems.
David Chen
Head of Industrial Design
Oversees 80+ machinists across laser cutting, CNC, polishing, and assembly lines.
Lin Wei
Production Director
Built our 12-point QA protocol aligned with department-store fixture standards.
Mia Zhao
Quality Assurance Lead
Certifications & Compliance
ISO 9001:2015
International Organization for Standardization
Quality Management System
ISO 14001:2015
International Organization for Standardization
Environmental Management
BSCI Audit
amfori BSCI
Business Social Compliance Initiative
FSC Certified
Forest Stewardship Council
For wood-accent display components
REACH Compliant
European Chemicals Agency
Material safety for EU markets
Prop 65 Compliant
California OEHHA
California consumer-safety compliance
Visit Our Factory or Schedule a Virtual Tour
We welcome buyers, brand teams, and visual merchandising directors to see how cosmetic displays are made.