ODM Cosmetic Display Engineering
We engineer for your brand from concept — 3D rendering, prototype iteration, production-ready handoff
When ODM Is the Right Model
ODM (Original Design Manufacturing) is the right engagement when your brand has a clear retail vision but lacks in-house industrial design resources. We translate your brief + brand mood board + reference samples into production-ready engineered fixtures. This is the dominant model for DTC-to-retail transitions (brands like Kosas, Saie, Merit) and indie beauty brands without in-house design. 150+ indie beauty brand designs engineered since 2018. Our ODM process protects your IP: engineering IP licensed to you, tooling owned by your brand account, no shared-use with other brands.
ODM Engagement Process
Brief & Mood Board
Brand brief + retailer target + reference samples received. NDA signed. Kickoff 2-3 days.
3D Rendering Iteration
3-5 rounds of 3D rendering + specification documents. Brand approval on design direction.
Prototype & Approval
Physical prototype 10-15 days. Brand in-store test or photoshoot. Refinement cycle.
Production Engineering & Handoff
Production-ready drawings + BOM. Transition to OEM production track. IP handoff to brand.
ODM Engineering Highlights
3D Rendering Iteration
3-5 rounds of 3D rendering + spec docs — brand approval before tooling.
Physical Prototype
10-15 day prototype delivery — brand can in-store test or photoshoot.
Production-Ready Handoff
Complete drawings + BOM + tooling owned by your brand account.
Engineering IP to Brand
You own the engineering IP — no shared-use, fully transferable.
Why HileDisplay for ODM
150+ Indie Brand Designs
DTC-to-retail transitions (Kosas, Saie, Merit-tier) engineered since 2018.
8-12 Week Concept-to-Production
Prototype within 6 weeks; production-ready engineering by week 12.
Brief-to-Brand Translation
Brand briefs + mood boards translated into production-ready engineered fixtures.
Smooth OEM Transition
ODM engineering transitions seamlessly to OEM production track at scale.
ODM Track Record
ODM FAQ
Start an ODM Conversation
Share your brand brief and retailer target — we'll engineer a fixture program from concept.